Herb Alpert Is...

The documentary is about the musician Herb Alpert. Alpert became known with the Tijuana Brass. The group reached a wide audience in the sixties. Alpert also founded a record company. A and M Records was set up with a partner. The company ran for many years. The film looks at his work outside music too. He gives to arts and education programmes. The total of those gifts passes a hundred and fifty million dollars. Colleagues speak in the documentary. Jerry Moss, Lou Adler and Questlove tell their part. Richard Carpenter comes to the camera as well. The account stays close to how Alpert works. The film asks what creativity is good for. Herb Alpert and Jerry Moss appear in the one hundred thirteen minute documentary. It is an American production John Scheinfeld finished in 2020.